Federal UX Leadership

Designing public services people can actually use

I help federal teams turn complex requirements into clear, accessible digital experiences that reduce effort, build trust, and improve service delivery.

25 years leading UXIRS, VA, SSA, NIH, NCI served8+ federal awards
Madhu Thanvi, senior UX leader

Current Focus

Research, accessibility, and service design for high-stakes federal modernization work.

How I lead UX in complex programs

I work across discovery, design, delivery, and measurement so teams can make clearer decisions and ship more usable services.

Research That Reduces Risk

I help teams learn what users need before decisions become expensive.

  • Usability studies and evaluation plans
  • Journey mapping and service blueprints
  • Accessibility and health-literacy reviews

Service Design at Scale

I connect research, policy, and product design across large programs.

  • Digital modernization roadmaps
  • End-to-end product and service design
  • Design systems for complex federal environments

Leadership for Delivery

I align executives, delivery teams, and stakeholders around practical next steps.

  • Cross-functional team leadership
  • Agile and waterfall delivery experience
  • Risk, scope, and stakeholder alignment

Measurement That Shows Impact

I define how improvements will be measured before the work is declared done.

  • Pre/post service metrics
  • Digital analytics and workflow insights
  • Evidence for CX and operational gains

Federal and Health Systems

My strongest work sits where public trust, accessibility, and complexity all matter at once.

  • Deep experience with IRS, VA, SSA, NIH, and NCI programs
  • Work spanning taxpayer services, veteran health, crisis support, and clinical systems
  • A long record of improving high-stakes services used by millions of people

Selected case studies

A few examples of work where research, accessibility, and service design helped teams improve complex public-facing systems.

Internal Revenue Service

Taxpayer 360: Designing a Unified IRS Employee Experience

Lead UX Researcher

Led user research and design for the TP360 project—an integrated solution to improve tools and systems used by taxpayer-facing employees, supporting the Inflation Reduction Act's objective to enhance taxpayer services.

Award-winning project
Read case study
Internal Revenue Service

Resolving an Erroneous Tax Return – Enhancing the IRS Error Resolution Experience

Lead UX Researcher and Blueprint Architect

Led research to improve the IRS process for resolving erroneous tax returns, creating a service blueprint that clarified workflows and informed practical digital solutions for taxpayers, CSRs, and ERS staff.

Award-winning project
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Internal Revenue Service

Improving the Amended Tax Return Journey: From Frustration to Transparency

UX Research and Journey Mapping Lead

Led diagnostic research on the amended tax return journey to identify root causes of taxpayer pain and design a streamlined, transparent process for millions of Americans who amend their returns annually.

Award-winning project
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Need a UX lead who can work inside real constraints?

I partner with teams that need research rigor, accessibility fluency, and delivery focus without losing sight of the people using the service.